COURSE SYLLABUS

IE 421        E-COMMERCE AND ERP      (3-0) 3

URL: http://ie.atilim.edu.tr/~ie421

Catalog Data:

Introduction to the business concept and content of the new economy. Basic concepts and foundations of e-commerce. Developing issues in Enterprise Resource Planning (ERP) and Supply Chain Management (SCM). E-Commerce within the Business to Business (B2B) and Business to Consumer (B2C) context and discussions regarding the implementation of these systems.

Textbook:

Kalakota R., and Robinson M., E-Business 2.0: Roadmap for Success, 2nd edition, Addison-Wesley, 2000.

References:

·         SAP, The E-Business Workplace, Wiley, 2001.

·         Lee D., The Customer Relationship Marketing Survival Guide, Hym Press, 2000.

·         Sterne J., Email Marketing, Wiley, 2000.

·         Godin S., Permission Marketing, Simon & Schuster, 1999.

Prerequisites by Topic:

Knowledge on IT.

Method for Assessing Student Knowledge of Prerequisite Topics:

None.

Goals:

This course provides the tools necessary to gain a working understanding of the origins, development and future of the internet as it influences e-commerce. By concentrating on the end uses of e-commerce and ERP information, the students should develop research and investigative skills that will help them in making decisions.

Objectives:

·         To provide a broad practical knowledge in the field of e-business and prepare students to undertake e-business projects and strategies.   

·         To understand the use of evolving electronic or internet technologies within both private and public sectors, and explore B2C as well as B2B models.

·         To reexamine fundamental processes of business within cyberspace, as opposed to physical space.

·         To articulate e-business’ costs and benefits, strengths and weaknesses, former and evolving concepts, and business models.

·         To discuss the effects of e-commerce on supply chains.

·         To discuss how IT support supply chain through ERP.

Topics:

1.        The new economy (2 weeks)

2.       Enterprise resource planning (ERP) (2 weeks)

3.       Supply chain management (SCM) (2 weeks)

4.       E-Commerce (B2B and B2C) (3 weeks )

5.       Business intelligence (1 week)

6.       Data warehouse (DW) (2 weeks)

7.       Customer relationship management (CRM) (2 weeks)

Computer Usage:

·         To prepare homework assignments.

·         To access to obtain homework assignments and solutions on the web.

·         To access resources on the web.

Laboratory Projects:

1.        How to use the WEB more efficiently.

2.       How to analyze business functionality of WEB sites.

3.       An introduction to the tools that may be used for the design of a B2B E-Commerce environment.

Contribution to Professional Component:

1.        Mathematics and Basic Science                 0 credits

2.       Engineering Science or Design                   3 credits

3.       General Education                                     0 credits